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The youth academy of the famed dutch soccer club Ajax is grandiosely called De Toekomst — The Future.
Ajax once fielded one of the top professional teams in Europe. With the increasing globalization of the sport, which has driven the best players to richer leagues in England, Germany, Italy and Spain, the club has become a different kind of enterprise — a talent factory. It manufactures players and then sells them, often for immense fees, on the world market.
Everything about the academy, from the amenities to the pedigree of the coaches — several of them former players for the powerful Dutch national team — signifies quality.
An article by Patrick Burgoyne for CR Blog.
Most films start with a script, a story someone wanted to tell. The Tron sequel, it seems, started with a business problem. The screenwriters' strike of 2007 had left studios with no new product. To fill the gap, Disney started examining its archives to see what it could remake and Tron seemed to fit the bill.
But instead of writing a script, it was decided that the first thing needed was a 'prototype' – a short film that would give potential investors and partners an idea of what the film would look like.]]>
McDonald's has launched a new ad campaign that aims to celebrate the diversity of its customers, and one of the spots, featuring an interaction between a father and his gay teenage son, is gathering a lot of attention online...
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John Wooden coached the basketball team at UCLA for 27 years. Under his leadership, the Bruins won 620 games and lost just 147. They won ten NCAA championships, and went undefeated through four different complete seasons.
Wooden went to UCLA in 1948, inheriting the worst team in the Pacific Coast Conference. UCLA won his first national championship 16 years later, in 1964, the first of a row of 10.
"You have to be patient. Good things take time. . . Basketball is not a complicated game, it's a simple game. Get the players in good condition, and teach them how to keep balance -- floor balance, physical balance, mental balance, moral balance. Very simple things."
John Wooden died on June 4, 2010.
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Martin Laksman, together with Adrian Folco, is giving a 2 days illustration workshop at the Faculty of Design and Communication at the Palermo University, Buenos Aires.
What makes a great hotel manager? Who is shaping the future of hospitality? Monocle visited the famous Ecole hôtelière de Lausanne to observe the service stars of tomorrow as they are put through their paces.
Times editor James Harding answers readers questions about the new Times paywall starting from June.
Times Online – which includes the Times and Sunday Times – will relaunch their websites in early May and will be available for a free trial period to registered users.
Assuming that only 5% of daily users convert to the paywall system – a standard metric for paywalls – that would bring in £1.83m if they each buy a £1 daily pass. At a 10% conversion, it would net £3.66m per month for the two papers.
PSFK recently talked with Richard Schatzberger, Director of Creative Technology at BBH who provided an insightful perspective into what emerging opportunities brands should keep an eye out for in the current mobile landscape.
HUMANIZATION OF THE BRAND
By using JenniewithAxe as the face of its social media communications on Facebook and Twitter, Axe has personalized its brand by providing interested fans with content from the perspective of another human being – vs. a scripted page with little sense of who is behind the Twitter handle or Facebook fan page.
ENHANCED TAYLORED EXPERIENCE
The ESPN application should know that you are sitting at the Cubs game and give you a specific experience tailored to that moment in your life. Brands can collaborate with the content happening in the Stadium without getting in the way of the core viewing experience.
CO-BRANDED APPS
The iPad may offer an opportunity for apps to address multiple needs within the same experience/interface. For example, a cross-branded app where you can progress from booking your British Airways flight to London, to redeeming your Starwood points for a weekend at the Park Lane Hotel, followed by a Zagat recommendation to a hot resaurant and subsequent reservation.
SplitGigs and 1Ring are two web based italian start-ups growing in H-Farm. We have illustrated and art directed these two videos explaining how each one of them work.
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