In celebration of its thirty anniversary, Diesel organized its biggest global event ever: a 24-hour non-stop party across the globe!

Diesel XXX Party exploded with a worldwide spectacular party taking place in 17 cities around the globe beginning in Tokyo. The party successively moved to Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo. The grand finale took place in New York City.

The entire Diesel XXX party was broadcasted live on Diesel.com.

Client:
Shado

Illustration:
Mariana Pereyra

Motion graphics:
Leonardo Nieto · Nectar

Sound design:
Adam Lieber