Selle Royal history is one of original design and radical innovation, and growth from a small workshop to a major industry, which is today a world leader in the manufacture of bicycle saddles.

Through the 90's Selle Royal developed Royalgel, a polyurethane gel, exclusively licensed by Bayer, able to reduce pressure peaks by up to 40%, a product which guarantees maximum comfort for millions of cyclists throughout the world.

Client:
Bandk

Creative direction:
Fabio Fedrigo · Bandk

Graphic design:
Martin Graziano · Nectar

Copywriting:
Anita Alvarez Cufari · Anita