Description
Macramè offers graphic design solutions in brand communication through
a network of independent designers and studios.
Sunday
15Nov2009

Between reality and fiction


Produced by SHADO and LOG607 it will go on air on Current TV. Frammenti is a new concept of online entertainment, a unique experience in which not only reality and fiction, but the real life of the viewer is also involved in the narration. This is a show in which the new rules of cross-media storytelling become a mystery that only you can solve.

Frammenti is both fiction and a game, a spread-out story in which the Internet is expressed in its limitless potential. In October 2009 the first Italian trans-medial format arrives. Frammenti is online and in the lives of everyone who accepts the rules of this fascinating story.



Client:
Shado / Log607

Art direction:
Darío Plée

Graphic design:
Leandro Castelao

Motion design:
Leonardo Nieto · Nectar

Photography:
Matteo De Mayda

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