Macrame Journal

Ganz Toll will represent Buenos Aires at the UNESCO's Creative Cities Summit 2012 in Montreal.

Macrame Network — Wed, 16 May 2012 22:20:40 +0000

The CMD (Metropolitan Design Center) and the Foreign Trade Department held a contest to select a representative of the "porteña" Creativity to attend the UNESCO Creative Cities Summit in Montreal. The Summit will be held from 20 to 27 May. The selected representative was Pablo Colabella, partner at Ganz Toll studio.

Go to "Montreal UNESCO City of Design" website...

Montanari Energy: "Wind is timeless, and yet ahead of its time" video.

Macrame Network — Mon, 12 Mar 2012 22:38:42 +0000

It filled the sails on Ulysses’ ships, it drove Columbus’ caravels beyond known horizons, it let loose the imagination in a hot-air balloon going round the world in 80 days… wind puts the wings on the dreams of pioneers and has always accompanied the progress of mankind.

Brand: Montanari Energy
Client: Shado
Copywriting: Andy Smith
Illustration: Leandro Castelao
Animation: Diego Bevilaqua, Marco Mistretta - Shado
Music: Jhon William Castano Montoya
Sound Design: Davide Tiso

China: a goldmine for Hollywood's product placement

Macrame Network — Sun, 11 Mar 2012 17:50:39 +0000

"This agreement with China will make it easier than ever before for U.S. studios and independent filmmakers to reach the fast-growing Chinese audience, supporting thousands of American jobs in and around the film industry."

That's U.S. Vice President Joe Biden's summary of a groundbreaking new deal between the two nations that will relax the controls on China's movie market. The agreement came at the end of leader-in-waiting Xi Jinping's visit to the US in february 2012.

A case study in the kinds of films that will benefit is "Transformers: Dark of the Moon". China was Transformers 3's most profitable market after the US, and its opening weekend set the all-time China record.

The (not totally) secret silver lining for China in Transformers 3 was all the Chinese product placement that made it into the film.

China homegrown brands Lenovo, Meters/Bonwe, TCL and Yili Milk all scored major roles in the film. The upshot: record numbers of Chinese filmgoers watching an American film featuring Chinese products.

But it wasn't just the Chinese brands that benefited. Thanks to the Transformers franchise, the Chevrolet Camaro is the muscle car of choice in China. The Transformers Camaro is so popular in fact that GM released the special bumblebee-yellow, Autobot-decaled edition Camaro model to the China market via last year's Guangzhou Auto Show. It retails for about 475.800 yuan ($75,000).

Read "Brand Channel" article...

Religion rebranded. "I'm a Mormon" communication campaign.

Macrame Network — Sun, 11 Mar 2012 17:44:30 +0000

A television, billboard and Internet communication campaign that uses the tagline, “I’m a Mormon.”

It features the personal stories of members who defy stereotyping, including a Hawaiian longboard surfing champion, a fashion designer and single father in New York City and a Haitian-American woman who is mayor of a small Utah city.

These Mormons are not only white, but also Asian, black and Hispanic, and from countries other than the United States. There are plenty of traditional two-parent families, but there are also single parents, working women and stay-at-home fathers, and even an interracial couple — all family arrangements rare among Mormons until recently.

The campaign began in 2010 and was extended in november 2011 to 21 media markets in the States.

Stories can be watched in www.mormon.org website.

Read "The New York Times" article...

Hasbro and Zynga make a deal, toys and games incoming

Macrame Network — Sun, 19 Feb 2012 17:41:15 +0000

Hasbro has struck a deal with Zynga to produce toys and games based on the social developer's catalogue of rich, nuanced IPs, which is great news if you've ever found yourself wishing you could somehow continue to give Zynga all of your money, even when you're away from your computer and smartphone.

Now, Hasbro's definition of "games" is more board-oriented than Zynga's, and while the licensing arrangement allows for "co-branded merchandise," it doesn't allow Zynga to make games based on Hasbro brands. The first products will hit store shelves sometime this fall, and while no specifics toys or board games have been announced we've got a feeling that My Little Ponyville and Ouija With Friends aren't that unlikely.

Read Joystiq article...

Coca Cola Content 2020

Macrame Network — Sun, 19 Feb 2012 17:38:43 +0000

Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives.

Coca-Cola to boost brand spend by up to $400m

Macrame Network — Sun, 19 Feb 2012 17:25:28 +0000

Coca-Cola has outlined a plan to re-invest up to $400m of operational cost savings into brand-building initiatives over a period of four years.

The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness".

Coca-Cola said: "Productivity is a core pillar of our 2020 Vision, and a leading priority of our company is to design and implement the most effective and efficient business system."

Read Brand Republic article...

The best way to begin a speech is "Let me tell you a story" – Alex Haley

Macrame Network — Fri, 11 Nov 2011 22:55:15 +0000

Alexander Murray Palmer Haley (August 11, 1921 – February 10, 1992) was an African-American writer. He is best known as the author of Roots: The Saga of an American Family and the coauthor of The Autobiography of Malcolm X.

Read biography...

"It's kind of fun to do the impossible" — Walt Disney

Macrame Network — Tue, 01 Nov 2011 01:55:53 +0000

"a great company must be able to impute its values from the first impression it makes." — Mike Markkula

Macrame Network — Mon, 31 Oct 2011 00:05:33 +0000

From Steve Jobs biography by Walter Isaacson

Paul Rand's NeXT logo book

Macrame Network — Fri, 14 Oct 2011 21:02:24 +0000

In 1986 Jobs approached Rand to design the logo for his NeXT educational computer company. After obtaining permission from IBM, Jobs offered Rand a handsome sum to develop a logo for a product that was not yet public. The only thing Rand knew was that the mysterious NeXT computer was a black cube. With this scant yet meaningful intelligence, Rand developed a unique proposal book for the mark that walked the reader - Mr. Jobs - through the step by step conceptual process to the final, logical outcome.

Read Book...

Leandro Castelao interviewed by Fontanel.nl

Macrame Network — Sun, 09 Oct 2011 18:33:58 +0000

Fontanelle is the largest online design magazine in the Netherlands with a keen eye for design and visual culture.

Read the interview...

Know the code: What happens in Vegas, stays in Vegas.

Macrame Network — Sun, 09 Oct 2011 17:58:38 +0000

Promise to follow the code of las vegas by not tweeting, tagging, posting, telling, whispering, emoting, defining, drawing up, writing about or in any way revealing the all-powerful “what happens here, stays here” moment of me or anyone else in my party to others not on said trip during or at any time after said trip's duration.

Know the Code website...

Worldwide Cycling Atlas: an editorial project by Selle Royal, produced and curated by Kerringan's and Macramè.

Macrame Network — Wed, 05 Oct 2011 23:43:16 +0000

Cycling is a mindset, a way to understand life and to live it. It’s being free to choose whatever you want to do even if you are not. It’s being an optimistic spirit that enjoys your beliefs.

With this in mind, Selle Royal wants to pay tribute to all those who have the aim and passion of riding, pursuing their beliefs by including them in the Worldwide Cycling Atlas.

This worldwide book and website will reflect the most significant initiatives, organizations and riders that share the same vision of cycling and life.

Selle Royal not only support cyclists, it supports their passion, their dreams, and the way their understand life.

To know more visit www.worldwidecyclingatlas.com

Becoz identity. A new range of environmentally-friendly saddles by Selle Royal.

Macrame Network — Wed, 05 Oct 2011 23:09:41 +0000

Becoz represents Selle Royal's long-standing commitment to a “less fossil, more green” way of life.

The result is a product which, over its lifespan, has a significantly lower impact on the environment than traditional saddles, while continuing to offer you the best comfort and performance.

Becoz saddles feature the revolutionary Corkgel, an innovative material based on a bio-sourced polyurethane gel combined with natural cork.

Because eco is the answer.