Tony Fadell is the founder and CEO of Nest Labs, Inc., the company that developed the Nest Learning Thermostat. The Nest Learning Thermostat learns about you and your home to automatically turn itself down when you're away and guides you to energy-efficient temperatures when you are home. Nest has been dubbed the "iPhone of thermostats" by Wired, and the New York Times describes it as "gorgeous, elegant and very, very smart."]]>
The five-year agreement represents the American company's largest European team sponsorship and their first contract with an English Premier League soccer club.
Spurs have, like Liverpool, taken up a new kit supplier after six years with Puma, also opting for an American sports clothing and accessories company.
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Starbucks’ $25 million investment in and deployment of Square for mobile payments, signed Tuesday by Square CEO Jack Dorsey and Starbucks CEO Howard Schultz, will help spur adoption of mobile commerce in the US, with a halo effect that will be felt beyond.
Square will begin processing all credit and debit card transactions at Starbucks’ nearly 7,000 company-owned shops in the United States this fall via Pay With Square, and soon, customers will order their café du jour and charge it to their credit card just by saying their name.
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Art Directors Club Italiano
Awards 2012
Category: Branded Digital Content
Silver
Title: Worldwide Cycling Atlas
Client: Selle Royal
Agency: Kerrigan's way / Macramè
Creative Director: Fabio Fedrigo / Dario Plee
Art Director: Lorena Scarpatti / Matteo de Mayda
Copywriter: Goran Mimica
Photographer : Matteo De Mayda, Laia Abril, Reed Young
Movie Director: Pablo Pastor
Soundtrack: Jhon William Castano Montoya
Go to Worldwide Cycling Atlas...]]>
The disappearance of communist former East Germany has not deterred them from using credit cards emblazoned with the image of the man who foretold the end of capitalism and the triumph of communism.
More than a third of customers at Sparkasse bank in Chemnitz opted for the picture of a bronze bust of the bearded 19th century German-born philosopher, bank spokesman Roger Wirtz said.
Marx's stern face is depicted gazing towards the logo of Mastercard.]]>
The CMD (Metropolitan Design Center) and the Foreign Trade Department held a contest to select a representative of the "porteña" Creativity to attend the UNESCO Creative Cities Summit in Montreal. The Summit will be held from 20 to 27 May. The selected representative was Pablo Colabella, partner at Ganz Toll studio.
Go to "Montreal UNESCO City of Design" website...
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It filled the sails on Ulysses’ ships, it drove Columbus’ caravels beyond known horizons, it let loose the imagination in a hot-air balloon going round the world in 80 days… wind puts the wings on the dreams of pioneers and has always accompanied the progress of mankind.
Brand: Montanari Energy
Client: Shado
Copywriting: Andy Smith
Illustration: Leandro Castelao
Animation: Diego Bevilaqua, Marco Mistretta - Shado
Music: Jhon William Castano Montoya
Sound Design: Davide Tiso
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"This agreement with China will make it easier than ever before for U.S. studios and independent filmmakers to reach the fast-growing Chinese audience, supporting thousands of American jobs in and around the film industry."
That's U.S. Vice President Joe Biden's summary of a groundbreaking new deal between the two nations that will relax the controls on China's movie market. The agreement came at the end of leader-in-waiting Xi Jinping's visit to the US in february 2012.
A case study in the kinds of films that will benefit is "Transformers: Dark of the Moon".
China was Transformers 3's most profitable market after the US, and its opening weekend set the all-time China record.
The (not totally) secret silver lining for China in Transformers 3 was all the Chinese product placement that made it into the film.
China homegrown brands Lenovo, Meters/Bonwe, TCL and Yili Milk all scored major roles in the film. The upshot: record numbers of Chinese filmgoers watching an American film featuring Chinese products.
But it wasn't just the Chinese brands that benefited. Thanks to the Transformers franchise, the Chevrolet Camaro is the muscle car of choice in China. The Transformers Camaro is so popular in fact that GM released the special bumblebee-yellow, Autobot-decaled edition Camaro model to the China market via last year's Guangzhou Auto Show. It retails for about 475.800 yuan ($75,000).
A television, billboard and Internet communication campaign that uses the tagline, “I’m a Mormon.”
It features the personal stories of members who defy stereotyping, including a Hawaiian longboard surfing champion, a fashion designer and single father in New York City and a Haitian-American woman who is mayor of a small Utah city.
These Mormons are not only white, but also Asian, black and Hispanic, and from countries other than the United States. There are plenty of traditional two-parent families, but there are also single parents, working women and stay-at-home fathers, and even an interracial couple — all family arrangements rare among Mormons until recently.
The campaign began in 2010 and was extended in november 2011 to 21 media markets in the States.
Stories can be watched in www.mormon.org website.
Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives.]]>
Coca-Cola has outlined a plan to re-invest up to $400m of operational cost savings into brand-building initiatives over a period of four years.
The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes "redirecting resources to drive profitable growth through marketing and innovation effectiveness".
Coca-Cola said: "Productivity is a core pillar of our 2020 Vision, and a leading priority of our company is to design and implement the most effective and efficient business system."
Read Brand Republic article...]]>