Our blog contains a variety of brand related articles selected from the web, and the latest news on our network and projects.
Sunday
Mar282010

Questions and answers about the new Times charging for content strategy


Times editor James Harding answers readers questions about the new Times paywall starting from June.

Times Online – which includes the Times and Sunday Times – will relaunch their websites in early May and will be available for a free trial period to registered users.

Assuming that only 5% of daily users convert to the paywall system – a standard metric for paywalls – that would bring in £1.83m if they each buy a £1 daily pass. At a 10% conversion, it would net £3.66m per month for the two papers.


Read "Times Online" article…

Sunday
Mar282010

Emerging opportunities brands should keep an eye out for in the current mobile landscape


PSFK recently talked with Richard Schatzberger, Director of Creative Technology at BBH who provided an insightful perspective into what emerging opportunities brands should keep an eye out for in the current mobile landscape.

HUMANIZATION OF THE BRAND
By using JenniewithAxe as the face of its social media communications on Facebook and Twitter, Axe has personalized its brand by providing interested fans with content from the perspective of another human being – vs. a scripted page with little sense of who is behind the Twitter handle or Facebook fan page.

ENHANCED TAYLORED EXPERIENCE
The ESPN application should know that you are sitting at the Cubs game and give you a specific experience tailored to that moment in your life. Brands can collaborate with the content happening in the Stadium without getting in the way of the core viewing experience.

CO-BRANDED APPS
The iPad may offer an opportunity for apps to address multiple needs within the same experience/interface. For example, a cross-branded app where you can progress from booking your British Airways flight to London, to redeeming your Starwood points for a weekend at the Park Lane Hotel, followed by a Zagat recommendation to a hot resaurant and subsequent reservation.


Read "PSFK" article…

Monday
Mar222010

New How-To infographics videos for start-ups



SplitGigs and 1Ring are two web based italian start-ups growing in H-Farm. We have illustrated and art directed these two videos explaining how each one of them work.


Click to read more ...

Monday
Mar222010

T-shirts


Korova Milk Bar by Martín Laksman

Stomach by Darío Plée


Sunday
Mar212010

Ford to create App Store for cars


Ford has announced plans to create an app-store for cars, enabling developers to build software which can run on customizable displays in its vehicles.


Read "PSFK" article…

Sunday
Mar212010

MTV International has added to last year's rebranding exercise by rolling out brand new idents.


“The idea is to promote healthy collaboration between the world’s best motion design talent, whether they are established or straight out of school and wet behind the ears," explains Roberto Bagatti, creative director of MTV's world design studio. "Over time this will allow MTV International to grow and evolve our idents into what could be the best body of international motion design work associated with one brand”.


Read "CR" Article and watch MTV idents…

Friday
Mar192010

Logorama short film animation


This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.


Monday
Mar152010

Gary Vaynerchuk: Do what you love (no excuses!)


At the Web 2.0 Expo, entrepreneur Gary Vaynerchuk gives a shot in the arm to dreamers and up-and-comers who face self-doubt. The Internet has made the formula for success simpler than ever, he argues. So there's now no excuse not to do what makes you happy.


Go to "TED" page

Monday
Mar152010

Macrame presents Nectar Showreel 2009



A compilation with the latest 2009 motion graphics by Nectar.


More about Nectar

Monday
Mar152010

"When I am working on a problem, I never think about beauty. I think of how to solve the problem. But when I am finished, if the solution is not beautiful, I know it is wrong." — Buckminster Fuller

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