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Squarebucks: Starbucks' $25M Square Deal Bringing Mobile Payments to the Masses

Starbucks’ $25 million investment in and deployment of Square for mobile payments, signed Tuesday by Square CEO Jack Dorsey and Starbucks CEO Howard Schultz, will help spur adoption of mobile commerce in the US, with a halo effect that will be felt beyond.

Square will begin processing all credit and debit card transactions at Starbucks’ nearly 7,000 company-owned shops in the United States this fall via Pay With Square, and soon, customers will order their café du jour and charge it to their credit card just by saying their name.

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