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Sunday
Feb192012

Hasbro and Zynga make a deal, toys and games incoming




Hasbro has struck a deal with Zynga to produce toys and games based on the social developer's catalogue of rich, nuanced IPs, which is great news if you've ever found yourself wishing you could somehow continue to give Zynga all of your money, even when you're away from your computer and smartphone.



Now, Hasbro's definition of "games" is more board-oriented than Zynga's, and while the licensing arrangement allows for "co-branded merchandise," it doesn't allow Zynga to make games based on Hasbro brands. The first products will hit store shelves sometime this fall, and while no specifics toys or board games have been announced we've got a feeling that My Little Ponyville and Ouija With Friends aren't that unlikely.


Read Joystiq article...