Becoz identity. A new range of environmentally-friendly saddles by Selle Royal.

Becoz represents Selle Royal's long-standing commitment to a “less fossil, more green” way of life.

The result is a product which, over its lifespan, has a significantly lower impact on the environment than traditional saddles, while continuing to offer you the best comfort and performance.

Becoz saddles feature the revolutionary Corkgel, an innovative material based on a bio-sourced polyurethane gel combined with natural cork.

Because eco is the answer.

Brand:
Selle Royal

Client:
Selle Royal

Creative director:
Fabio Fedrigo

Art director:
Lorena Scarpatti - Pullpa

Graphic design:
Ganz Toll

Motion design:
Mariela Castillo

Copywriting:
Goran Mimica